With every article written or every story made, there's a point, whether it's to showcase an event or to show something that's upcoming, there is a reason for it. Your posts should have a reason for being written, as well as a demographic you're trying to reach. If you have no place you're trying to reach, then your post will just be filled with rambling. To make your posts effective, you must have a point to it.
Images and pictures make blogs interesting, and they also appeal to the readers. It makes the blog seem more lively and colorful, and everyone loves a little color. By using pictures and images related to your post, you'll be able to portray examples or ideas better than if you were to do so without any.
Blogs don't always heavily rely on pictures and images, but they help show a point(like said previously), and it really helps a lot.
By making unique content of your own, it shows your skills and expertise as a blogger and also shows that you know how to do seemingly complicated things. Your content may also bring in lots of readers who like that kind of content that you create, and may even share it around to their friends and family. Custom content may also be helpful with getting a point across too, and like with images and pictures.
Source: http://www.entrepreneur.com/article/233891
I also used this article as an effective blog too because it puts together a well written post, along with pictures. It easily conveys what they wanted to cover and also point out their reasoning for creating such a post. The blog points out 8 objectives that every blog should follow at least somewhat, and it helps with creating your effective blog.
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