Are you sick and tired of having your fries stolen when you're not looking? Those hot, yummy, slightly salty, slim strips of potato that go so well dipped in rich, tomato-y ketchup. They're the ideal companion to your Big Mac and apple pie.
To prevent more of these "frimes" or fry crimes from happening, you need to get the Fry Defender because fries are so worth defending. Too many people are being impacted annually by the theft of their fries.
In 2014, McDonald's Canada created this ingenious mobile marketing campaign. They came up with the idea from social listening. Many people were saying that they loved McDonald's fries, but other people were constantly stealing them. So the Fry Defender was invented.
I like going to McDonald's, and I too, am tired of my fries being taken without my knowledge. I thought that this was a great campaign.
The Fry Defender works using cutting edge motion detector technology and your smartphone's camera. You download the app and put your phone right next to your fries. "Arm" the app anytime you step away from your fries. The app taps the phone's camera and sensors. When movement is detected, an alarm goes off. Photos of the "thief" are taken until the phone is disarmed. The photos can be posted to Facebook or other sites so everyone can see who the thieves are.
The results of the campaign were:
- 12,000,000 organic impressions
- 1,000,000+ video views
- 288% increase in McDonald's Canada app downloads
- 80% positive social sentiment
This mobile marketing campaign was interesting, smart, clever, funny and most of all, interactive. Campaigns that are unusual and original are more likely to attract people
to buy their product or patronize their business. Consumers will remember a company when their campaigns are different. Also, it makes a huge difference when people are given the chance to interact with something.
Countless french fries have been saved thanks to the Fry Defender!
